I know I swatched all of these before for you here. However, I wasn't able to give you an opinion on wear, texture, etc. Since I swatched them, I have purchased 505, a bright pink with bluish shimmer. It has become one of my favorite glosses.
The gloss is in a long, oval shaped tube. The applicator is a longer doe foot. It's not my favorite but not my least favorite either. I prefer it to a brush applicator but I think the smaller doe foot is a bit easier to use.
The color is a darker magenta pink with blue shimmer. It leaves a pink stain on the lips that lasts literally forever. I think this might be what they were referring to in saying that this gloss is very long wearing. The texture is like a medium thickness gel. It's not necessarily thin but it certainly isn't as thick and sticky as a MAC lipglass. I also wouldn't classify it as sticky, maybe a tad tacky.
Be sure to click on the pictures to see the color represented a bit better. These retail for $28. I would say that it is definitely worth picking up at least one color. However, I have heard some conflicting opinions regarding these.