Left is one swipe of the lipstick and right is 3 swipes. You can see how it can easily be built up. This is definitely a cool toned shade so warm girls (and guys) beware. I found wear time to be around 4 hours but a bit of a stain remains. These are housed in the traditional sleek black packaging with the magnetic closure typical of the Rouge d'Armanis.
Also, as a reminder, be sure to follow via Google friend connect if you have not. If I reach 100 followers before my birthday (October 24, thanks for asking!), I will host 2(!!) giveaways on my blog. No spoilers on what those items will be (mostly because I haven't decided yet).